FlipKit is a small, framework-agnostic JavaScript animation package I built around the FLIP technique (First, Last, Invert, Play), so developers can ship smooth transitions without the code feeling like a science project. Beyond the package itself, the project needed a brand and a website design that could deliver clear documentation and copy-paste-ready examples. The logo had to tell the story of animating, with the hand-drawn wordmark travelling along a dashed motion path, while staying playful and approachable to developers.