Logo and branding for IV League Fitness, a fitness company that also runs Brazilian jiu-jitsu classes under IV League BJJ. Both marks share a hexagonal badge so the two sides of the business read as one family: crossed dumbbells for the gym, and a gi collar for jiu-jitsu. The BJJ badge comes in every belt rank, white, blue, purple, brown and black, so members can wear the badge that matches their rank. Shown here on gym signage, a gi patch and apparel mockups, alongside the printed class pass and social media cover.